Here’s the thing: Twitter doesn’t really care about owning TweetDeck. They only care about Ubermedia not owning it. And users are a zero sum game. Even if they completely ruin it, TweetDeck users are not going to stop using Twitter completely. They’re not that loyal.
They’ll still want to be able to send and receive tweets. And to do this they have to go somewhere, and chances are if Twitter releases a decent desktop alternative (although I’m not totally convinced that Twitter really cares about that) that’s exactly where they’ll go. The odds of them all moving over to Ubermedia products – or, indeed, any one product – are pretty slim. A tiny minority might do a Facebook and quit in a huff, but the majority will simply adapt. Like they always do.
In the bigger picture this has serious ramifications for smaller Twitter client developers, including Seesmic and HootSuite, who will now be competing on two fronts – the aggressive and competitive Ubermedia clients, and the larger and official Twitter apps. And what of new kid on the block TweetBot?
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